A lot of people think a brand as your logo, your Instagram handle, or the tone you use posting on social media.
Your brand is not your business cards, your swag, or even the things that you sell.
These tangible pieces are only a small part of it. Flashy public things, the trim and the decoration. The bling.
What your brand really is at the core is your values, your behaviours, and how you treat business partners, colleagues, and customers.
And most importantly: your brand is how you conduct yourself when nobody’s watching.